Wednesday, October 17th at 12:00pm EDT
Today’s marketers are certainly aware of the profound changes in consumer behavior. To win their hearts and minds, marketers must continually work to make their messaging as relevant and meaningful as possible, regardless of channel or device. The pressure on marketers to efficiently reach their highest value audience segments with their best performing tactics has never been greater.
Join guest speaker, Susan Bidel, Sr. Analyst at Forrester and Wayne St. Amand, CMO at Nielsen Visual IQ for a look at how smart marketers are striving to precisely measure and understand what’s resonating with their most valuable customers and prospects — transforming that guidance into effective marketing that produces desired business outcomes. They’ll share insights like:
- How a real-time view of performance can help you turn around troubled digital campaigns
- Why you need to be audience-centric to curate the best customer experiences
- What identity resolution means and how it can work to make your marketing more effective
- Practical takeaways from real-world customers for you and your team
In partnership with MarketingProfs